 | You must use meta
tags. Three meta tags your site must have
are the title meta tag, followed by the keyword meta tag, then the
description meta tag. Click on the "Free Meta Tags" button
to the left to create yours. The most important keywords should be at
the beginning of each of these meta tags. Meta tags increase the
chance that when a visitor searches for a specific keyword, your site
will come up in the results with the highest possible ranking.
|
 |
Create
an effective title. Many search
engines weigh the data in your title more heavily than other data in your page. Make sure
your title
has keywords that represent your site effectively.
|
 |
Don't
use frames! Most search engine simply
cannot index a frames page. They get to your site and can't go anywhere.
Frames are like a big 'GO AWAY' sign.
|
 |
Don't
try to fool the search engines! This
is probably the biggest trap people fall into. People come up with ways to 'fool' search engines,
and they work for a little while...sometimes. But then the search engines
catch on and write routines that penalize sites that use this practice. Examples of this
include, but are not limited to, repeating keywords over and over; using invisible
text (white text on white background); using very small text to jam the keywords in
a small area.
|
 |
Keep the
important content near the top of your pages. Some
engines will place greater importance on where they find the
text in your page. Closer to the top is usually better.
|
 |
Don't
stuff the top of your pages with data the engines can't read. As
with the last example, something higher up in your page can be more important
that something further down. Therefore, HTML formatting,
images, scripts, flash, etc. toward the top of your page can result in lower ratings
|
 |
Website
Content should be your #1 priority! We
can help you in many ways, but your quest for high placement must start with a good
website. Use your
keywords in the content, but don't repeat them too many
times. Many search engines
rate sites based on 'keyword density'. This is usually a formula that looks at META
Keywords, words in your TITLE, words in paragraph text, words in links to other
pages, and even words in the 'ALT' text on your images. They will even
look at different forms of your keywords. For example, if
an important keyword for you is 'FISH', the word 'FISHING' in the body of your document will raise the confidence in the
word 'FISH' on some engines
|
 |
Tell the
visitor what your site is about. The
first few sentences of your home page should make it absolutely
clear what your site is about and why the visitor should explore
it further.
|
 | Don't go
image crazy. Keep images to a minimum. Graphics can
make a site beautiful but search engines cannot see them; All they see is
'picture.gif', which won't contribute to your rank at all. Make sure
all images use keywoards in the 'ALT' text of the images.
|
 |
Links to
Other Pages. We can't emphasize enough the
importance of links. Both from your page to other pages, and from other pages to
yours. Linking to popular sites is believed to help boost your
rank.
|
 | Links should
use keywords. All pages on your site should have links
to other pages on your site. This guarantees the search engines spider
all your website pages. Remember to use keywords when naming these
links.
|
 | Links from
others websites. Some search engines place a
great deal of importance on how many other sites in their index have links
to your website. It can take some time to get
a ton of links to your website. We help quite a bit here,
however. The fact that we submit to so many sites will help you get a great head start in this
area!
|
 | Start an
affiliate program. If you are selling any kind of product,
a great way to get other websites to link to you is to start an
affiliate program. Click here
for our recommend affiliate solutions.
|
 | Banner
Ads are a very popular method of promoting your
website. They help you get visitors to your site and build brand
recognition. You can use popular free banner
exchanges such as LinkExchange.
You can purchase banners from us at :
ad-info @ WebsitePromotion.tv
|